BROADCASTING VS. DIGITAL TRANSITION: HOW TERRESTRIAL PLATFORMS AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as mainstream TV programs, produced and broadcast through major 후후티비2 network broadcasting stations. In contrast, Over-the-Top (OTT) services are web-powered streaming platforms, with global streaming giants, Watcha, and Wavve being representative examples. As viewing trends evolve, competition